DISRUPTIVE — Remi Gutteridge

Come ina founder.Leave a brand.

Brand strategy & creative direction · taught live, wherever you are
For the founder who's done
Scroll · the camera moves in
01 (the problem)

You built the business.
You never built the brand.

Same fonts as everyone in your industry. Same studio photos. Same voice. The business works, but the market can't name what you're for, so it compares you on price and forgets you by Thursday.

Three ways in

Pull one
out of the drawer

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ICO — 01 · Six weeks

Creative Brand Accelerator

Six weeks. Brand strategy, creative direction and marketing, built with you in a room of women doing the same.

ForThe founder whose business works and whose brand is what's holding the price down.
Inside
  • 6 modules
  • 6 live weekly calls with Remi
  • Weekly brand execution
  • 1 brand deck audit from Remi
Investment£997 + VAT
ICO — 02 · Six weeks + private

Accelerator VIP

Everything in the Accelerator plus the private layer: closer eyes on your brand, faster decisions, more of my taste on your work.

ForThe founder who wants the room and the private line.
Inside
  • Everything in the Accelerator
  • One bonus call
  • Weekly feedback on work in progress
  • Weekly mastermind office hours
Investment£1,497 + VAT
ICO — 03 · Private

1:1 Consulting

Private creative direction, scoped to what you're building. For the founder who wants the brain, direct.

ForThe founder who wants the brain, direct.
Inside
  • 1:1 intensives
  • 1:1 creative direction
  • Brand — positioning, offers, visual world
  • Telegram access between sessions

Built to fit. Some founders take one intensive, some stay in it for months.

InvestmentCustom
The method
01 / 05

Five strikes.
One bolt.

No cookie-cutter package. Depending on where you are, we work on one bolt or all five.

Bolt 01

Position.

What you're actually for, and what you're against. Named before anything gets designed.

Bolt 02

Story.

The message people repeat back to you. The reason they follow before they buy.

Bolt 03

Identity.

The look, the voice, the world. Built so it could only ever be yours.

Bolt 04

Embody.

Learning to show up as it, on camera, on stage, in the DMs.

Bolt 05

Systems.

The operating system underneath it, so growing stops running on your energy.

Let's work together

↓

A BRAND YOU
BUILT YOURSELF

You leave knowing why it works, not just holding a folder of files.

↓

THE CONFIDENCE
TO BE SEEN

Learn to direct yourself, on camera and off, without needing me in the room.

↓

A ROOM FULL OF
PEOPLE LIKE YOU

Six weeks beside founders building the same thing at the same time.

(what changes)

The shift

Where you are now, what we take off, and what the market calls you after.

Same fonts, same studio photos, same three phrases everyone in your niche uses. The business works. The brand is what's holding the price down.

What you're actually meant to be known for, named out loud. Then the visual world, the shoot and the marketing that carries it — built with you, not handed to you.

Category of one, not a better version of your competitor. Referrals get easier. Price stops being the conversation.

The founder

Remi Gutteridge

Creative director and brand strategist. She builds the world before the camera comes out, then stays in the room while it gets made, so nothing gets lost between the idea and the asset.

(the signature programme · cohort 2)

Come in a founder.
Leave a brand.

Six weeks to stop being one of the good ones nobody can name. We pull out the weird, wild version of you you've been sanding off to look professional, and make that the thing you're known for.

Six weeks12 womenLive weekly with Remi 12 seatsTODO start date
Scroll
(the whole thesis)

Nobody comes to me for a normal brand

A normal brand is the problem you already have. It's safe. It's nice. It matches your industry. It gets scrolled past.

You don't need a better version of what everyone else has. You need permission and a method to be the weird, wild, creative version of you, and to make that the brand people remember and pay for.

01 (I get it)

You've already tried all of this

×

Making better contentMore content with no world underneath it is more noise. It's also why your posts stay surface-level. There's nothing deep to pull from.

×

Doing what's working for everyone elseCopying what works for others is literally the mechanism of blending in. You cannot differentiate by imitation.

×

Rebranding. Twice. Maybe three times.And you're still compared on price, because every rebrand made you look more like everyone else, not less.

×

Changing the bio againA name without a world behind it is a door painted on a wall. Nobody walks through it.

×

Keeping it professional and polishedSafe is the most expensive choice you're making. Safe is exactly why thumbs don't stop.

×

Deleting the weird ideasThose were the only ones that would have stopped a scroll. Too much is the brand.

02 (the 11pm version)

The part you haven't said out loud

On the business

"I have a business. I don't have a brand."

On being known

"People know of me. Nobody knows me for anything."

On the feed

"The version of me my audience sees is the beige one. The real one never made it online."

On ownership

"If someone covered my name and face, nobody would know this was mine."

On the work

"I used to love this business. Now I don't even recognise myself in it."

On the wish

"I wish someone could pull the brand out of me and mirror it back."

What does another year of being interchangeable actually cost you?

03 (a note from me)

Nobody blends in on purpose

It happens slowly. You look at someone a step ahead and borrow a bit. Then a bit more. And one day your brand is a really competent version of everyone else's, and you can't point at the moment it stopped being yours.

The women who come into the Accelerator are not beginners. They've built something real. What they've lost is the thread back to what they actually wanted to be known for, and usually the creativity that made it fun.

I'm not teaching you a framework I read about. I'm handing you the lens I use on every brand I build.

How much longer are you willing to be the best-kept secret in your industry?

04 (the shift)

Where you are now.
Where you'll be in six weeks.

Compared to every other founder
→
Category of one
Posting the safe, beige version of yourself
→
The weird and wild side is what you're known for
Content that could be anyone's
→
Content that stops the scroll because only you would make it
Copying trends and formats
→
Your own lens. Disruptive ideas on tap, forever
A logo and a nice word
→
A full brand world you actually embody
A business that feels like a job you can't leave
→
In love with the business again
05 (inside the accelerator)

The arc: founder to in love again

Five stages. Each builds on the last. You don't get handed a brand at the end. You become the person it belongs to along the way.

STAGE 01

Founder → Brand

From "a founder who posts" to a defined brand world. What you're known for, the feeling, the weird made deliberate.

STAGE 02

Brand → Marketed

The brand wired into your marketing, so it's working rather than sitting on a page nobody reads.

STAGE 03

Marketed → Creative

You learn to generate scroll-stopping content from the world itself. No more Sunday blank-page dread.

STAGE 04

Creative → Embodied

You step into it. Show up as it, speak as it, are it. Internally and externally, not just on the grid.

STAGE 05

Embodied → In love

The business feels like yours again. You recognise yourself in it, and you actually enjoy it.

06 (cohort one)

They came in founders. They left as brands.

Cohort one, in their own words. Pick what you came here for.

The clarity

Before the shoot, before the launch, before any of it looks like anything. What changes first is that you can finally say what you're for.

"The most valuable investments I have ever made."

Remi does not hand you a template. She goes into the depth of who you are, what your brand needs to feel like, and why that feeling matters to the people you are here to serve. The six-month plan alone is worth the investment.

Dr Marcella KollmannPhysician · Medical Director · Founder, Sovereign Femme
A strategic excavationnot a branding course
The revenue

A brand the market can name stops competing on price. This is what that looks like on the invoice.

"I didn't know how much I needed an anchor until the Accelerator gave me one."

Not a generic roadmap. A bespoke plan that told me exactly what to focus on and when. The creative direction helped me see my brand more clearly than I ever had. It took Happy Rebel to an all-time revenue high with clients I genuinely love working with.

Alex ÅbrandtFounder & CEO, Happy Rebel
All-time revenue highwith clients she actually likes
The room

Twelve women building the same thing at the same time. Nobody explains why it matters. Everybody just gets on with it.

"I love being in the room in every call with such a supportive group of industry leaders."

The training portal is insane. Everything you need is inside of there, at a granular level of detail you just can't get anywhere else. I also love being in Remi's energy.

Charlotte CourtneyGrowth Strategist
The kickstartto actually launch
07 (the cost of waiting)

Fine is the ceiling

Another 6 months

Two more launches as the same person

Every relaunch of the same look and identity re-teaches your audience that you're exactly what they already decided you were.

Another 12 months

The price ceiling hardens

You keep being compared on rate because nothing else is visible. Raising your prices stays a conversation you have with yourself.

Never

Interchangeable, permanently

More offers, same identity. The ones who get remembered, quoted and referred are the ones who built a world.

£997 isn't the price. It's the discount on what blending in is already costing you.

08 (straight talk)

The Accelerator is not for you if

×

You're fine blending in, quietly. No judgement. It's just not what this is.

×

You want someone to hand you a finished brand and disappear. That's Studios, and it's a different door.

×

You don't have a business yet. This works on something that already runs.

×

You'll go quiet between calls. Built with you means you build.

×

You're shopping on price. The whole point is to stop being the person who competes there.

Still here? Then you're exactly who this is for.

05 (the six weeks)

Here's how we're taking you
from idea to execution

  1. 01Module 1 — title to comeWeek 1
  2. 02Module 2 — title to comeWeek 2
  3. 03Module 3 — title to comeWeek 3
  4. 04Module 4 — title to comeWeek 4
  5. 05Module 5 — title to comeWeek 5
  6. 06Module 6 — title to comeWeek 6
Week 01 of 06

Module 1 — title to come

PLACEHOLDER — what week 1 covers and what she walks out with. Send me the copy and I'll drop it in.

You walk out with

PLACEHOLDER — the tangible thing she leaves week 1 holding.

09 (investment)

Two ways in

Standard

Creative Brand Accelerator

£997 + VAT
or two payments of £500 + VAT
  • Six weeks of drip-fed modules
  • Weekly live calls with Remi
  • Weekly execution and brand building
  • A brand build deck audit from Remi at the end
Join the Accelerator →
VIP · limited

Accelerator VIP

£1,497 + VAT
or two payments of £750 + VAT
  • Everything in the Accelerator
  • A weekly private mastermind
  • Office hours
  • Chat for direct feedback on your homework
  • The final audit on a brand deck we've already been building together
Join VIP →

By completing your purchase you agree to our Terms & Conditions and Privacy Policy. All sales final · No refunds.

10 (the logistics)
Doors close

TODO date

Cohort starts

TODO date

Live calls

TODO day + time

Where it lives

TODO platform

11 (before you ask)

Questions answered

Boring industries are the easiest to disrupt, because everyone in them agreed to look the same. The less interesting your category looks, the less it costs to be the one that doesn't.

Because a rebrand changes the surface. If the positioning underneath never moved, you get a nicer-looking version of the same problem. We start with what you're known for, not what you look like.

That's backwards. Big doesn't come first and earn you a brand. The brand is how you get big. Every name you admire built the world before the audience showed up to live in it.

Fair question, because you've never had one wired to your offers. When the brand is what you're known for and the offers grow out of it, the brand does the pre-selling. People arrive already sold on the world and the offer is the door in.

Studios is done for you. You hand over the keys, turn up, and I bring the brand back. The Accelerator is built with you, so you walk away able to think disruptively without me.

That's 1:1. No programme, no hand-over. I'm the creative director on your shoulder. My direction, your hands.

TODO hours/week Calls plus the work between them. Built for founders already running a business, so it fits around delivery rather than replacing it.

TODO confirm per tier The disrupt shoot is where the brand gets a body. Concept, location, story and direction, not a white backdrop.

You keep the brand world, and more importantly the method. The whole design is that you leave able to generate disruptive ideas yourself. If you want me back on a project after that, Studios is there.

(six weeks from now)

What you walk away with

The brand world

  • What you're known for, named
  • The feeling, the look, the language
  • The weird made deliberate
  • Positioning your offers grow out of
  • A shoot that gave it a body

The creative capability

  • The lens, so you can see it yourself
  • Ideas generated from your own world
  • Content only you would make
  • No more copying what works for others
  • The end of blank-page Sundays

The version of you

  • Embodied, not just designed
  • A market that can finally name you
  • Referrals that describe you correctly
  • Permission to be too much, on purpose
  • In love with the business again
the Accelerator · Cohort 2 · 12 seats

You didn't fall out of love with your business.
You fell out of love with the beige version of it.

Six weeks from now you either have a brand people can name, or another year of being the best-kept secret in your industry. There isn't really a third option.

What would it be worth to stop explaining what you do, and just be known for it?

(private)

One to one.

For the founder who doesn't want a room. Private creative direction and brand strategy, 1 to 6 months, straight from me.

+
1:1 — 01

The Intensive

One month, one problem. Positioning, direction or a launch — solved and shipped.

From £—
What's inside
  • A deep session on the one thing that’s stuck
  • The decision made and documented
  • Direction you can hand to a designer or team
Who it's for
  • A founder with one clear knot to cut
Shape
  • 1 month
+
1:1 — 02

Three Months

Brand built and taken to market, with me on it the whole way through.

From £—
What's inside
  • Positioning and brand world
  • Shoot direction
  • Launch and marketing plan
  • Fortnightly sessions
Who it's for
  • A brand being rebuilt from the ground up
Shape
  • 3 months
+
1:1 — 03

Six Months

The full arc: brand, shoot, marketing rhythm, and the evolution after launch.

From £—
What's inside
  • Everything in three months
  • A second shoot as the brand evolves
  • Ongoing creative direction post-launch
  • The rhythm that keeps it going
Who it's for
  • The founder building something she wants to go global
Shape
  • 6 months
(applications)

Apply here.

A handful of seats each round, so the room stays worth being in.

Weird
is cool.
(or the other door)

Don't want to learn any of it?

Icon is built with you. If you'd rather hand over the keys and have it made for you, that's Studios.

DISRUPTIVE® Base template v13 · imagery + pricing to swap

The brief

What we did

The result